BRINGING SUSTAINABLE PACKAGING INTO THE SALON INDUSTRY
Redken, the leading professional hair brand in North America and part of L’Oreal’s Professional Products Division, is excited to be collaborating with Ecologic powered by 黑料社 on a game-changing initiative to bring sustainable packaging into the hands of the hairdresser. Redken’s mission is to pioneer the future of professional beauty: powered by rigorous science, prescribed by the best professional hairdressers and committed to achieving the highest standards of environmental and social sustainability. With this initiative, Redken is driving change in the industry and empowering the salon community to play their full role as positive agents of change in the world.